Super Bowl XXXIX When the NFL decided to award Jacksonville, Florida Super Bowl XXXIX™, the City of Jacksonville and The NFL Jacksonville Jaguars decided to commence a $50 million renovation of Alltel Stadium. In lieu of raising the funds from the public sector, the National Football League provided the Jacksonville Jaguars with 7,500 Super Bowl XXXIX™ tickets to be packaged with accommodations and game day hospitality as the means to raise the required funding for the extensive renovations. The profit from the sales of these packages would be used to pay for the renovations. Faced with this enormous task, the Jaguars turned to the partners of Quint, who had managed and marketed similar large scale projects such as the FIFA World Cup Soccer Tournament in 1994 and the 1996 Summer Olympic Games in Atlanta, Georgia. Working with the Jaguar organization, Quint developed the packages, designed the “go-to-market" strategy, and sold and distributed the end-product. In the end, all 7,500 ticket packages were sold and the stadium renovation was funded. Furthermore, as a result of this new sales effort, corporations were able to purchase Super Bowl XXXIX™ packages directly from the NFL for the first time in the history of the Super Bowl™, thus enhancing their experience!

National Financial Services Company

Background: A national financial services company averaging $600 million dollars in production per month. The company utilized about 300 independent and internal field sales agents to “sell” their services. At the time of contact, this company had never utilized a non-cash incentive program.

Business Objectives: There were five objectives for the program

• Revenue growth
• Relationship strengthening with direct and indirect sales agents
• Acquire market feedback
• Expand brand awareness
• Initiate a long-term loyalty campaign with independent field agents

Solution: A long term loyalty solution was implemented with a three year phased approach

Year 1: Focus on relationships

• Super Bowl event
• Final Four event
• The Masters event

Year 2: Expand relationships’ revenue growth (i.e., account penetration and profitability)

• Continue events to the Super Bowl, Final Four, and The Masters
• Initiate regional events around the country
• Implement a performance-based incentive program for sales agents

Year 3: Capitalize on relationships

• Continue events to the Super Bowl, Final Four, and The Masters
• Expand events for most productive agents
• Expand performance-based incentive program

Results: The following are the results to date

• Increased monthly revenue to exceed $1 billion USD (67%+ increase in revenue)
• The company was able to attract and increase sales force to 400+ field agents
• Average revenue per agent increased from $2.1 to over $2.8 million USD (over a 33% increase in productivity)

Legend of Bagger Vance

Business Objectives: Our Client, the City of Long Beach, California needed to raise money to fund the Tiger Woods Youth Golf Clinic. The officials of the event contacted one of the partners at Quint to help accomplish this task. Quint designed, planned and managed a movie premier for The Legend of Bagger Vance at the University of Long Beach Pyramid to raise the necessary funds.

The Event: All of the event elements were handled by Quint such as securing the venue from the University of Long Beach, arranging the sales of sponsorships and tickets, arranging pre-event entertainment with several Long Beach music organizations and bands, and organizing a pre-premier cocktail party.

Memorable Experiences: As part of our effort to raise the necessary funds, Quint organized a pre-event cocktail party for the premier guests. Included on the guest list were many celebrities and notable sports figures along with California and Long Beach City officials. Through the planning, marketing and event premier managed by Quint, the City of Long Beach, California was able to raise more than enough money to fund the Tiger Woods Youth Golf Clinic.