When the NFL decided to award Jacksonville, Florida with Super Bowl XXXIX™, the City of Jacksonville and The NFL Jacksonville Jaguars decided to commence a $50 million renovation of Alltel Stadium. In lieu of raising the funds from the public sector, the National Football League provided the Jacksonville Jaguars with 7,500 Super Bowl XXXIX™ tickets to be packaged with accommodations and game day hospitality as the means to raise the required funding for the extensive renovations. The profit from the sales of these packages would be used to pay for the renovations.
Faced with this enormous task, the Jaguars turned to the partners of Quint, who had managed and marketed similar large scale projects such as the FIFA World Cup Soccer Tournament in 1994 and the 1996 Summer Olympic Games in Atlanta, Georgia. Working with the Jaguar organization, Quint developed the packages, designed the “go-to-market" strategy, and sold and distributed the end-product. In the end, all 7,500 ticket packages were sold and the stadium renovation was funded. Furthermore, as a result of this new sales effort, corporations were able to purchase Super Bowl XXXIX™ packages directly from the NFL for the first time in the history of the Super Bowl™, thus enhancing their experience!
For more information, call a Quint Events Sales Executive at (866) 834-8663 or contact us here!
